If you think SEO is dead and that content marketing can survive without it, you’re wrong. Despite what some may believe, SEO is still a strong factor in Google search results and when done right in combination with content marketing, it can help improve rankings. Search engine optimization and engaging content are two essential tools in today’s highly competitive online marketing world.
Doing SEO Right
While there are countless agencies providing services for website owners, they don’t all do it in a way that actually helps their clients. In fact, some of the techniques particular agencies use can actually damage a business’s size and reputation, but that isn’t because they’re using SEO, it’s because they’re using questionable practices in their services. SEO and content marketing terms are sometimes used interchangeably because quite often, clients don’t understand what SEO means and how it can help them.
Over the years, SEO has expanded beyond its original meaning of “search engine optimization” to encompass all types of content marketing including blog creation, site promotion, and content distribution. High-quality, effective agencies analyze client websites, advise their clients on optimization for easier indexing, and improve the speed of the site, all while incorporating engaging content that uses SEO properly like they do over at Minyona.
Unfounded Fear of SEO
With all of Google’s updates and changes to its search algorithm over the years, many people are unnecessarily afraid that using SEO may be risky. Unfortunately, there are people today who are trying to convince fearful businesses that SEO is a bad practice and that content marketing is some new, innovative technique to improve rankings. The truth is that effective content marketing includes SEO in the content produced, but never in a way that appears spammy.
Longevity of SEO
Using SEO techniques is acceptable, encouraged, and effective when done correctly, and it’s not something that Google disapproves of; it’s something Google encourages and teaches through various analytical tools. With SEO as part of the engaging content, sites perform well in Google search. Since SEO encompasses so many different practices now, an SEO consultant can help businesses solve slow website issues, optimize images, titles, tags, and descriptions to improve search results, generate and syndicate press releases, get articles published on industry-leading websites that help build powerful links, and much more.
SEO isn’t dead and it isn’t something to be afraid of, it just requires using it properly for effective and non-spammy content creation. IF you are more interested in this kind of valuable information please visit redneckmarketers.com and know more details.